New Google Test: AdWords Ads Can Result In 15 Point Drop In Organic Click Through Rates

There haven’t been any big studies on the impact of PPC, AdWords ads, on organic click through rates since Google dropped ads from the right rail in February. But a new small test has one advertiser saying their click through rates on their number one listings drop 15 points when their ads show, that is a CTR of 35% dropping to 20% when their ads show.

A WebmasterWorld thread has the details where vlexo who works at a “well known brand in the UK,” said he tested it after the right hand rail went away. He said when they increase their ad spend with Google, their number one listings drop in CTR from 35% to 20%.

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