Creating popular content is hard. The Web is littered with assets that were expensive, time-intensive, and difficult to create — yet wound up driving little to no traffic, links, shares, leads or sales.
There are various means of “fail proofing” your content creation efforts to help mitigate downside risk for new content assets you create, but most companies are operating with a limited budget and want to find ways to “do more with less.” One means of accomplishing this in your link building efforts is to identify existing “link inefficiencies” on your site.
When I talk about link inefficiencies, I’m referring to existing pieces of content on your site that arelinkworthy but are not currently being linked to.
In this article, I’ll walk through how to identify which pages on your site represent a “link inefficiency” and discuss how you can go about capitalizing on that opportunity to get more value out of your existing assets.