Automatic update of Google Page Layout Algorithm Penalty

There have been a lot of complaints regarding the Google page layout algorithm.

Google had posted earlier, “We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”

Google had then crafted an algorithm that controls these sites and penalty. Yesterday, to everyone’s surprise, a pleasant one, the said algorithm is declared as automated and doesn’t need any manual process.

This information was passed by John Mueller in conversation with seroundtable.

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